Disney, Will Smith and Make-A-Wish® launched the #FriendLikeMe Challenge pegged to the upcoming release of “Aladdin” on May 24, 2019. Will Smith, who stars in the film as the wish-granting Genie, is encouraging fans and celebrities to participate in the challenge and help show the world: Where there’s a wish, there’s a way.
Part of a global cause marketing campaign, the challenge poses the question:
If you were the Genie in Disney’s Aladdin & could grant 3 wishes for a friend, who would you share them with? Tag them with #FriendLikeMe on Twitter & Instagram. For every public post from April 29 - May 24, 2019, Disney will donate $5 up to $1M to @MakeAWishAmerica!
For more information, go to FriendLikeMe.org.