San Diego Museum Council's Big Exchange promotion will return today, allowing residents who are members of one participating museum to visit the other 34 participating museums for free.
The Big Exchange is the museum council's effort to encourage residents to explore the county's museums, art galleries, botanical gardens and historic sites. The promotion is reciprocal, according to the museum council, meaning that a resident with single-person membership will only have access to one free admission.
``San Diego has an incredibly vibrant and diverse museum scene and The Big Exchange is the perfect opportunity to test drive a new experience,'' said San Diego Museum Council Executive Director Nicole Miller-Coleman. ``Free reciprocal admission makes it so easy to explore a new spot or re-discover an old favorite.''
Since the museum council launched the promotion in 2015, more than 8,000 museum members have participated each year. The Big Exchange will run through May 18, International Museum Day.